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Serendipity Wines

Bringing the world closer by delivering great terroir to your table

Introducing Hanabi Lager

Hanabi arrives in Texas, bringing grain-forward lager with heirloom varieties and seasonality

New to California: The Setting

Founded in 2014, The Setting brings together top vineyard sites across Napa, Sonoma, and the Willamette Valley under the direction of acclaimed winemaker Jesse Katz.

Welcome, Crū Winery

Now available in the California Market, Crū sources fruit from some of the finest vineyards throughout the Central Coast.

Meet the Best of 2025!

Top awards from top critics worldwide

Staglin Joins Our Texas Book

Family and women owned, this Napa Valley estate is dedicated to crafting limited, age-worthy expressions of Rutherford.

Welcome to Serendipity Wines
Great wine • Great stories • Great people

What could be better than that?? At Serendipity Wines we relish the opportunity to bring great terroir and community to tables near and far. With distribution arms serving Texas and California, and a growing National Imports Division, the opportunity to share a memorable bottle is never too far away. For 20 years we’ve been bringing people together to share in the connection and joy that is inspired when a great bottle is opened. And we cannot wait to share the next bottle with you!

Serendipity Imports

California Distribution

Texas Distribution

Serendipity News & Stories

8,000 Years Young: The Georgian Wines Reshaping Texas Lists

Georgian wine is gaining momentum in Texas, and for good reason. After visiting Kakheti earlier this year, our Brand Manager returned with a clear takeaway: this 8,000-year-old winemaking culture represents one of the most compelling growth opportunities in today’s market. From approachable reds to qvevri-fermented originals and sparkling disruptors, here’s how on- and off-premise buyers can confidently enter the category and position it for success.

read more
8,000 Years Young: The Georgian Wines Reshaping Texas Lists

8,000 Years Young: The Georgian Wines Reshaping Texas Lists

Georgian wine is gaining momentum in Texas, and for good reason. After visiting Kakheti earlier this year, our Brand Manager returned with a clear takeaway: this 8,000-year-old winemaking culture represents one of the most compelling growth opportunities in today’s market. From approachable reds to qvevri-fermented originals and sparkling disruptors, here’s how on- and off-premise buyers can confidently enter the category and position it for success.

8,000 Years Young: The Georgian Wines Reshaping Texas Lists

Georgian wine is gaining momentum in Texas, and for good reason. After visiting Kakheti earlier this year, our Brand Manager returned with a clear takeaway: this 8,000-year-old winemaking culture represents one of the most compelling growth opportunities in today’s market. From approachable reds to qvevri-fermented originals and sparkling disruptors, here’s how on- and off-premise buyers can confidently enter the category and position it for success.

read more

Our Mission

Bringing the world closer by delivering great terroir to your table.

Values

We work passionately, relentlessly and creatively to deliver great service. We treat our customers and suppliers business as if it were our own. We build relationships through openness, empathy and inclusiveness. We encourage and celebrate curiosity, ambition and achievement. We take the time to plan so we can perform at our best. We do the right thing.

Vision

Serendipity Wines’ vision is to build a business that allows our customers, suppliers and employees to explore cultures, share stories and better connect through a thoughtfully curated portfolio of wines and spirits from across the globe. Serendipity cultivates and maintains lasting partnerships by providing an elevated customer service experience.